ACCENTURE HUDSON YARDS CAMPAIGN

In 2019 Accenture was poised to consolidate its New York City hub to the then new Hudson Yards district. Despite its allure some Accenture employees were a little disappointed that their commute was moving from the top of the island to the very bottom. In order to garner press and help promote what an exciting new move this would be, we proposed the following campaign.

External Messaging

OOH teasers to peak client curiosity and excite/attract employees

Recruitment and awareness throughout key NYC locations

Internal Messaging

Inclusive gifts - welcome wagon items that create a sense of belonging in the new Hudson Yards culture

Campaign Branding - internal brand reinforcement