SAP Corporate Marketing

SAP CORPORATE MARKETING RFP

ROLE: CREATIVE PROJECT LEAD, BRAND CLIENT LEAD

In response to a 2024 Corporate Marketing RFP, the following is a demonstration of the exercise I completed with my team to answer prompts for a proposed Awareness Campaign and Demand Generation Campaign Assignment.

Awareness Campaign Strategic Creative Brief Response

Provided Positioning
Mid-market companies do not perceive SAP as a company that can, or does, serve anything but the largest of companies with complex needs.

Our Insight and Proposed Strategy
Medium-sized companies have unique needs, and they want to work with a product that speaks to and understands their unique situation and aspirations. The proven gravitas and scalability of SAP in a version that matches where you are now - and where you’re going. There is an SAP solution to fit you, a ‘you-sized’ SAP.

Demand Generation Creative Brief Response

Our Proposed Approach
The ‘You-Sized’ Maturity Journey Diagnostic: works across gated content, for sales conversations and for in-person presentations.