ACCENTURE
TECHNOLOGY VISION
2022
ROLE: CREATIVE LEAD
PROJECT DESCRIPTION:
For more than 22 years, Technology Vision has been Accenture’s premier thought-leadership program. Senior analysts within the business look ahead 3-5 years to predict how technology will shape business and society in the near-term.
The Technology Vision 2022 report identifies four key trends that companies will need to address and is unveiled in a live event in both San Francisco and New York, to 120 of their diamond clients and press. Following that would be a year-long program of regional versions around the world.
Of course, Covid-19 changed things. In 2021 Technology Vision pivoted to become a virtual event. So with an abridged timeline and need to take an approach to owning the virtual interface, attendee digital experience and content format had to be developed in rapid time. And the associated content and promotion had to be created and deployed too.
In total, we designed and produced over 60 assets including: A virtual event environment, Keynote presentation for Paul Daugherty, Group Chief Executive - Technology and Chief Technology Officer, In-event videos, Digital and print reports, SlideShares, Infographics, Landing pages, 35+ assets for virtual event branding, Virtual backgrounds, Teaser social campaign, Promotional emails, Multiple landing pages, Sizzle and intro videos, Merchandise, and Presentation templates.
TEAM:
As creative lead I worked with a fantastic team to deliver a multitude of still and motion collateral. In balancing an internal team working across the US and UK, I proposed a daily hour of schedule time dubbed ‘Surgery Hours’ where anything in need of review or feedback could be shared at any stage. This was to ensure consistency of collateral and flexibility to work at varied paces.
Motion Design: Matt Ireland, Rachel Herbes
Art Directors: Anna Spurling, Neal Martinez
Artworkers: Luke Moore, Craig Pitts
Project Management: Amanda Smith
Accenture Technology Vision 2022 landing page
Link to full report: click here