THE SAP BRAND HOTLINE PARTNERSHIP PROGRAM
We’d been working with the SAP Ariba and SAP Fieldglass brand experience team for several years and had built a deep well of knowledge and expertise around the SAP brand – and a lot of trust with the team. That team came to us one day with a new challenge: they were overwhelmed with the volume of creative work they were reviewing and needed help.
We devised a way for them to manage the requests and put our extensive brand and creative expertise to use and the Brand Hotline was born. SAP teams creating assets around the world used a form to submit work that our team would review and provide feedback on, or update internally through design development, strategy, copywriting, and more.
The best part? We used these review and design workflows to pass on knowledge to the team, empowering them to more efficiently review creative and giving them tools to ensure a continued rise in quality and respect for the brand.
There was a wide range of asks and we created a classification system for level of detail in a request – so work that needed guidance or actionable feedback – an example response top right on screen. Into more nitty gritty work that we provided redesign to creating work from scratch (when a high level of expertise was necessary.)
We didn’t want to be a reactive production resource, we wanted to offer a collaborative experience as a trusted partner and problem solver. So instead of just fixing the work without context, we provided reasoning and suggestions for future asset generation.
I really believe that a rising tide lifts all boats, and felt this was an opportunity to protect the brand we were helping to build and provide education. I working with clients as a chance to offer expertise and create impact. It was a hugely helpful program for the team and those that used our service, and we are proud of level of service we could provide.